Accelerate your Lead Nurturing Campaign with Drip Marketing

Only 27% of business to business (B2B) leads are sales-ready when first generated.

Sales leads are the keystone to the success of any B2B company. A complex sales cycle often needs sales reps to stay in touch and keep on the top-of-mind with prospects. Lead nurturing is focused on educating the qualified sales leads who are not yet ready to make a purchasing decision. The key to a successful lead nurturing campaign is delivering content that’s valuable enough to engage the target audience. If done right, lead nurturing can create a dedicated customer base that believes in your services and trusts your offerings.


Nurturing Leads with Drip Marketing

Wouldn’t it be great to have an effective strategy of nurturing leads and converting prospects into sales-ready leads? Your sales pipeline would be robust having lesser leaks, your emails to leads would be more targeted and eventually you would have more time to focus on your projects. Well, drip marketing is capable of doing all of this and more for your sales and marketing teams. It helps to:

• Align marketing and sales
• Define a lead management process
• Gather lead intelligence data
• Create a lead nurturing content program
• Use email marketing to communicate your message

What are Drip Marketing Campaigns? 

Drip marketing campaigns are automated marketing processes that send a specified content or set of messages to the sales leads at the right time while moving through the sales cycle.  These highly targeted campaigns allow you to stay in constant touch with the leads through relevant information based on activities of prospects on your site, time intervals and various other parameters. The following are the different types of Drip Marketing Campaigns:

• Top-of-mind Drips: Top-of-mind Drips help your leads engage with your enterprise throughout the sales process.
• Educational Drips: Educational Drips offer relevant product information to prospects to prepare them for purchase
• Re-engagement Drips: Re-engagement Drips ignite the interest of your colder leads thus increasing client engagement
• Competitive Drips: Competitive Drips target your competitor customers with the benefits of switching to your product
• Promotional Drips: Promotional Drips attract prospects with special pricing offers and limited run promotions
• Training Drips: Training Drips can be used for new clients or for internally use, moving readers through a training program

Benefits of Drip Marketing Campaigns

Drip Marketing Campaigns help to free up valuable sales and marketing resources without abandoning your prospects. Here is the rundown of the benefits offered by Drip Marketing Campaigns:

• Timely information: Deliver the right information to the users at the right time. The content delivered through drip programs is triggered by how users are interacting with you and where they are located in the sales cycle.
• Lead nurturing: Nurture early stage leads until they become sales ready. They provide your sales team with a constant supply of leads that are ready to close, capitalizing on the sales and marketing effectiveness.
• Easy automation: Automate the entire sales process by allowing drip campaigns to nurture and educate your leads for you. Eventually, you need to spend less time pitching the product and more time closing your deals.

To ensure your drip marketing campaign is always targeted and relevant, it is best to hire the services of an experienced marketing team. They are well aware of the ins and outs of the lead nurturing process, and make sure that your business grows while engaging with your targeted audience.